Case studies
Examples of effective Fairtrade Town campaigns across the world
Garstang – The worlds’ first Fairtrade Town
Author: Hannah
In 2000 the people of Garstang declared their small, market town in North West England the world’s first Fairtrade Town. Read their story here.
Nenagh, Ireland – top tips for an influential and dynamic campaign
Author: Hannah
How the Fairtrade Town campaign in Nenagh - a small town in the south of Ireland - worked with groups and organizations to build relationships and influence people.
Bruges, Belgium - creative ways to raise awareness and support
Author: Hannah
How Bruges Fair Trade Gemeenten brought together volunteers, local NGO representatives and government departments to raise awareness and sales of Fairtrade products through creative events and activities.
Saarbrücken - Germany’s first Fairtrade Town
Author: Hannah
Read how ‘the Fairy Team’ - representing four local Fairtrade organisations - made Saarbrücken the first Fairtrade Town in Germany.
Groningen - The Netherlands first ‘Fairtrade Gemeente’
Author: Hannah
The idea to make Groningen a Fairtrade Gemeente (Town) came from local residents, keen to see Fairtrade become part of the four year local council programme. In 2009, Groingen celebrated becoming the Netherland’s first Fairtrade Gemmente. Read their story here.
Tampere - Finland’s first Fairtrade City
Author: Hannah
How the Fairtrade City Steering Team have made Fair Trade part of Tampere, Finland’s first Fairtrade City.
Sauda - Norway’s first Fairtrade-kommune
Author: Hannah
In 2006, Ståle Pedersen returned to his home town Sauda inspired by a seminar exploring whether Norway was ready to start a Fairtrade Town campaign. Shortly after Sauda became the first Fairtrade-kommune in Norway. Read more here
Malmö - Sweden’s first Fairtrade City
Author: Hannah
With cooperation from the City of Malmö, find out how the Swedish national Fairtrade initiative, Rättvisemärkt, launched their Fairtrade City campaign by making Malmö Sweden’s first Fairtrade City in 2006
Guernsey, Channel Islands - an award winning campaign
Author: Hannah
Find out how Guernsey used creative events and effective media coverage to make Fairtrade part of the island.
Cumbria – bringing town and village campaigns together to become a Fairtrade County
Author: Hannah
Sharing ideas and working together - secrets of success from a county campaign, involving Fairtrade Towns across a rural county in North England.
A grass roots social movement that together with the producer forms the beating heart of changing the world trading system
