Most countries share Five core Goals for a Fairtrade Town. These goals are the foundation for a strong local and national campaign and help involve lots of different groups and organisations.

The core Five Goals are:

1. Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade products (for example, in meetings, offices and canteens).
2. A range of Fairtrade products are available locally (targets vary from country to country)
3. Schools, workplaces, places of worship and community organisations support Fairtrade and use Fairtrade products whenever possible
4. Media coverage and events raise awareness and understanding of Fairtrade across the community.
5. A Fairtrade steering group representing different sectors is formed to co-ordinate action around the goals and develop them over the years.